teams

Scaling from 5 to 40 Engineers Without Losing the Plot

The magic of a small team isn't culture — it's proximity. When you scale, you can't preserve it. You have to replace it with something deliberately designed. Most teams import a playbook from a company ten times their size instead.

The Invisible Architecture: How Culture Eats Strategy in Engineering

Incentives, information flow, and the norms that survive scaling — the invisible architecture underneath every engineering system you build.